The Strategic Business Analytics Chair aims to shed light on how Business Analytics are transforming the way we do business, while providing decision makers with the practical tools to address these changes and achieve their business outcomes. The scope of the Strategic Business Analytics Chair includes the following:
The Strategic Business Analytics Club, a Business Analytics think tank, brings together directors from various French and international businesses, as well as representatives from ESSEC and Accenture. These decision makers collaborate with researchers to fuel debate and generate intellectual motivation among participants.
Each year research results will be presented at an annual conference that is open to the general public. In addition to sharing recent activities, the conference provides a forum for networking and interaction. It will be an opportunity for anyone interested in Business Analytics to interact with experts and learn from the results of this cutting-edge research.
The Strategic Business Analytics Chair will also organize several seminars throughout the year, including traditional seminars, breakfasts, roundtable debates and more. These will offer opportunities to report on activities, and generate interest from new and different audiences. The activities will be held at the ESSEC campuses in Cergy, La Defense and Singapore, as well as at Accenture offices. They will provide an opportunity for program participants to interact regularly with students, business, governments and the society as a whole.
Events and activities will be substantiated by a stream of publications stemming from the work of the Strategic Business Analytics Chair’s research teams—professors, PhDs and students, in collaboration with external partners in some cases. While some publications will be strictly academic in nature, others will be accessible to a broader audience and will engage the public in the process. External think tanks and the media will be involved as appropriate.