Although social media has taken an increasingly central role in the strategy of businesses worldwide, the “hows” and “whys” of its use still remain nebulous for many. How can it be used to grow a business? What are some key best practices? Can it actually generate revenue?
American entrepreneur, social media expert and CEO of StringCan Interactive, Jay Feitlinger, will headline a master class dedicated to the exploration of this digital marketing media, drawing on his experience as Co-Founder of ShopTab, one of the first successful eCommerce Facebook applications, also used by Coca-Cola and Fiji Water.
The master class will be kicked off by Nicolas Glady, ESSEC Professor of Marketing and the Accenture Strategic Business Analytics Chair holder, an expert in Big Data, voted one of the best 40 Most Outstanding B-School Profs under 40 in the world by Poets & Quants.
Event ProgramThursday, April 17th, 2014
6:30 p.m. : Welcome Drink6:45 p.m. : Opening remarks, Nicolas Glady, Professeur of Marketing, ESSEC Business School7:00 p.m. : Master Class: Looking for Gaps in Business – Solving Social Media Monetization Gaps, Jay Feitlinger, CEO, StringCan Interactive7:30 p.m. : Open Questions & Answers Period8:00 p.m. : Concluding Remarks & Cocktail
The event on the EEE website.