Event Information:

  • mar
    11
    mar
    2014

    Using Big Data to Add Value to your Business

    18 h 00 minESSEC Executive Education, CNIT, La Défense

    In an increasingly digital world, how can businesses benefit optimally from Big Data? Nicolas Glady, Professor of Marketing and holder of the Accenture Strategic Business Analytics Chair and Jean-David Benassouli, Managing Director at Accenture, will discuss this question during à Master Class held at the CNIT on Tuesday, March 25th from 6 to 8 p.m.

    The Master Class “Using Big Data to Add Value to your Business” that will be held on March 25th on ESSEC Executive Education Campus in Paris La Défense, will bring together two experts to discuss this key strategic business issue: Nicolas Glady, Doctor of Econometrics and Jean-David Benassouli, Managing Director of Accenture. Based on practical case studies, the presenters will look at current trends in Big Data and possible future technological evolutions serving to create added value. A large part of the Master Class will be dedicated to questions and the sharing of experiences between participants, who will have the opportunity to discuss the issues they confront daily in an interactive, debate format.

    The Master Class « Using Big Data to Add Value to your Business » is an event of the Chair in Strategic Business Analytics, a partnership between ESSEC and Accenture.

    Nicolas Glady holds a doctorate in Econometrics and is a professor at ESSEC where he runs the Accenture Strategic Business Analytics chair. His research focuses on quantitative techniques used in strategy and marketing, Big Data and questions linked to digital transformation in general. He was recently identified as one of the 40 best business professors in the world under 40 years old.

    Jean-David Benassouli is Managing Director at Accenture. He runs the Business Intelligence Competency Center for the Technology, Media and Communications industries in France and in the Benelux countries. He participates in strategy development on the implementation of Big Data projects in France but also in Europe, Africa and Latin America.

    The event on the EEE website.