The Strategic Business Analytics Chair combines academic rigor with practical relevance by bringing together practitioners and consultants from various industries, encouraging collaboration between professors from different departments and building bridges between research, teaching and real-world practice—notably through case studies.
The ESSEC Accenture Strategic Business Analytics Chair is led by Nicolas Glady, the Chaired Professor; Martine George, Talent Development Director of the Chair; Jean-Pierre Bokobza, Managing Director Senior, Accenture Analytics, and Fabrice Marque, Managing Director, Customer Relationship Management. Other ESSEC professors based in Paris and Singapore, and PhD students will act as additional contributing researchers. Foreign visiting professors will also occasionally join this team of experts. In addition, experts from the private and public sectors will also contribute to projects from time to time.
Nicolas Glady is a member of the permanent faculty within the ESSEC’s Marketing department. He holds a PhD in Econometrics and teaches courses in Strategic Marketing, Marketing Analytics and Marketing Management in the undergraduate, graduate and PhD programs. His research focuses on quantitative techniques for strategy and marketing (Business Analytics), big data and other subjects related to digital transformations in general. He is the author of numerous academic publications and regularly advises companies in the Finance, Retail, Food and Technology sectors.
Martine George is Doctor in Science. She has over 20 years of professional experience, including 15 spent developing Business Analytics teams within large organizations from different sectors. She is regularly invited as a speaker and expert in Business Analytics events abroad. Passionate about talent management and organizational development in business analytics, she is also ICF associate certified coach and facilitator.
Jean-Pierre Bokobza is a Senior Managing Director leading Accenture Analytics across Europe, Africa and Latin America (EALA). He was most recently the EALA sales and accounts lead for Accenture’s Business Process Outsourcing practice. Jean-Pierre has an electrical engineering degree from the National School for Civil Aviation in France and is a trained pilot.
Fabrice Marque is a Managing Director at Accenture, leading the CRM Service Line in France. He is also responsible for the Service Transformation offerings at EALA level (Europe and latin America). Fabrice holds university degrees both in Engineering (Computer Sciences and Telecommunications) and in Business (graduated from ESSEC, leading French Business School), as well as an MBA from Cranfield University.
The ESSEC Accenture Strategic Business Analytics Chair is co-managed by the ESSEC and Accenture through its steering committee. The steering committee drives the program strategy and includes managing directors from large companies, representatives of the ESSEC administration and faculty, as well as representatives from the financial program partners.
The Club acts as the ESSEC Accenture Strategic Business Analytics Chair think tank, bringing together French and international academics and practitioners to discuss questions related to Business Analytics. The Club will contribute to the thought process by identifying current trends and guiding the Strategic Business Analytics Chair in the role it should play.