The Strategic Business Analytics Chair combines academic rigor with practical relevance by bringing together practitioners and consultants from various industries, encouraging collaboration between professors from different departments and building bridges between research, teaching and real-world practice—notably through case studies.
Prof. Dr. Jeroen RomboutsFounder of the chair | Fabrice MarqueFounder and Executive Director of the chair Fabrice Marque is the Founder and Executive Director of the SBA chair. He has over 25 years of experience in shaping customer-centric vision and growth strategies for major companies, leading large transformation programs for clients in complex, digitally challenged and competitive environments. | Magali Floren![]() Chair Coordinator
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