The Strategic Business Analytics Chair combines academic rigor with practical relevance by bringing together practitioners and consultants from various industries, encouraging collaboration between professors from different departments and building bridges between research, teaching and real-world practice—notably through case studies.

Prof. Dr. Jeroen Rombouts

Jeroen Rombouts

Founder of the chair

Dr. Jeroen Rombouts is the Head of Information Systems, Decision Sciences and Statistics Department. As Professor of data science, he teaches big data analytics and data science courses at the executive MBA and master programs at ESSEC in Paris and Singapore. He intervenes as expert consultant on strategic business analytics. He published numerous scientific articles and is Associate editor of several quantitative scientific journals.

Fabrice Marque


Founder and Executive
Director of the chair

Fabrice Marque is the Founder and Executive Director of the SBA chair. He has over 25 years of experience in shaping customer-centric vision and growth strategies for major companies, leading large transformation programs for clients in complex, digitally challenged and competitive environments.

Magali Floren

Chair Coordinator

Magali Floren is the chair coordinator. She makes the interface between the students, the professors and Essec staff, Accenture and  the different partners of the chair. She organizes the chair events (students recruitment, seminar, conferences, graduation ceremony...) and courses.