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Supported by Accenture's strategy and management consultants and teachers from ESSEC, our program uses dynamic teaching methods, incorporating concrete case studies, industry methodologies, tools, and expertise. The curriculum combines hard skills, like advanced analytics and AI applications, with soft skills, including leadership and strategic thinking. Students engage in learning expeditions, conferences, and coaching to meet professionals from digital and industry partners. This comprehensive approach ensures a rigorous, immersive, and impactful learning experience, shaping future talents with the right mindset and skills to create significant business value and drive transformative change.
Discover the Chair team
Marc MAZODIER
Professor of Marketing, Chair Holder,
ESSEC Business School
Marc Mazodier teaches various undergraduate, postgraduate, and executive marketing courses. His academic research focuses on brand management and marketing communication efficacy. His work has been published in collective volumes and in leading academic journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science.
In addition to his academic work, Marc has done consulting for companies from various sectors. He is Affiliate Researcher at the SAMS Institute (Sales & Marketing Strategy Institute). Marc has given several marketing research seminars in Europe, Asia, and Middle East. Marc is used to working with companies to maximize their marketing efforts thanks to AI applications. He will coach the students on their various projects.
Sébastien VAN TROYS
Managing Director,
Accenture
Sébastien Van Troys is a Managing Director within our Banking & Capital Markets industry, spanning across France, Belgium & Luxembourg. He is especially in charge of the Finance & Risks domain, working closely with Banks’ Chief Finance Officers and Chief Risk Officers from Strategy & Consulting to Technology-led transformations. Over the last 25 years he has spearheaded large transformation programs and strategic studies for Banks – from Retail Banks to Corporate & Investment Banks through Asset Managers, Asset Servicers, Financial Market Infrastructures to Group Finance – focusing on Target Operating Model definition, process re-engineering, regulatory implementation programs, cost optimization, digital acceleration and AI revolution enablement. Sebastien followed Finance courses at Chicago Graduate School of Business and graduated from ESSEC ‘Grande Ecole’ Program in the year 2000.
As a member of the strategic committee of the Chair in Strategic Business Analytics at ESSEC Business School, Sébastien promotes academic-industry collaborations that address real-world challenges using business analytics.
Fabrice MARQUE
Founder & Executive Director,
ESSEC Business School
Fabrice Marque is a seasoned expert in business strategy, digital transformation, and artificial intelligence. Formerly Managing Director at Accenture heading the Advanced Customer Strategy practice, he led strategy and transformation efforts for clients across various industries. With over 30 years of experience, he now dedicates his time to advising top executives on leveraging AI and technology to achieve strategic objectives.
Fabrice is also an active business angel, investing in and mentoring startups in the tech sector, including unicorns.
As the co-founder of the Accenture Strategic Business Analytics Chair at ESSEC, he plays a pivotal role in shaping the future of business analytics education. He also lectures on AI and digital transformation at leading institutions and large corporates.
Celia LECHA
Chair Officer,
ESSEC Business School
Celia Lecha reporting to the Chair's Holder & the Executive Director as well as to the Dean's Department, she assists the Chair in the administrative and operational organization of teaching activities and events.
She puts students, professors and ESSEC staff in touch with each other.
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